JHurl.com

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Turn a URL like this:

http://maps.google.com/maps?f=q&hl=en&geocode=&time=&date=&ttype=&q=dfw& ie=UTF8&ll=32.890831,-97.041206&spn=0.169803,0.262299&t=k&z=12&iwloc=addr&om=1

Into a URL like this:

http://JHurl.com/dfw

With a little more control than bit.ly

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But, you have to know Jeff Hughes, to use it.